SWIRL: You’ll recall that Mark Zuckerberg, Facebook’s CEO, recently announced a $100 million grant to the Newark, N.J. school system. Well now comes word of another literacy initiative involving Twitter and wine. Twitter has teamed up with Crushpad, a California custom winemaking facility, to offer a pinot noir and a chardonnay under the Fledgling by Twitter label, each priced at $25. For every bottle sold, $5 will go to a non-profit group that promotes literacy in developing countries. Read more about it here.
SWIRL: As a riesling lover, I was struck by Eric Asimov’s excellent column in The New York Times today on German rieslings, specifically the spatlese category, which refers to a ripeness level that allows the grapes to be made into sweet wines. Such wines can be sublime, and if the sweetness “is carefully balanced by other qualities, like a lively acidity,” Asimov writes, “you end up with a high-wire balancing act in which the tension between sweetness and acid is refreshing and thrilling.”
SWIRL: If some of the wine produced by one Oregon winery comes off as a little “heavy handed,” it may be understandable. That’s because Reustle Vineyards used an elephant named George this past weekend to crush some of its grapes. Read the full story here.
Interesting. What other products are they sponsoring apart from wines?
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